Our services in tourism marketing encompass activities directed at three target groups. Ideally, those work intertwined in integrated concepts of marketing.
Target Group Media
- Systematic brand positioning and development of corporate identity
- Ongoing contact with journalists in print media
- Ongoing contact with producers in TV, radio and online media
- Group and individual press trips
- Production & mailing of press releases
- Production of feature stories fit to print, one of our unique services
- Online press portals and traditional press kits
- Tracking of broadcasts and clipping evaluation, analysis
- Hands-on support for journalists and producers in their writing of copy and research
- Press conferences and other special media events
- Handling of the media at trade and consumer shows
- Operation of media data base structures
- Media profiling and advertising placements
- Crisis management
Target Group Travel Trade
- Ongoing contact with tour operators
- Ongoing contact with travel agencies
- Ongoing contact with airlines, incoming receptive operators and others
- Trade show organization
- Development and ongoing operation of web pages
- Sales missions and road shows
- Product and tour development
- Training seminars and other events for travel agents and tour operators
- Production of brochures and other marketing tools in print, on the web, or DVD
- Fam tours for travel agents and tour operators
- Branding with market analysis and research
Target Group Consumers
- Social Media Management
- Influencer Management
- Consumer show organization
- Special promotional events
- Development and operation of effective consumer websites
- Mailing house services
- Brochures; special competence in adaptations of American material to the German market.